If you follow me on social media you know that i’ve taken about a month off the blog and even took 2 weeks off social media, mainly Instagram. As a new blogger of course I got the question “Why? You just started your blog” Or “Won’t it hurt your business?” both GREAT questions.
& my answer(s) . . . It would’ve hurt my business & more importantly my mindset even more if I hadn’t taken that break. I was overflowing with ideas but was feeling so overwhelmed to do it all that I gave myself a “writers block” and felt that if I didn’t take this break I was just going to be throwing out half assed (for lack of a better word) content & that wouldn’t be fair to any of you. So I am here to tell you ITS OKAY to take that break, you don’t have to do it all. Don’t feel forced to put out content if you’re not feeling it, I promise its going to be okay!
But as they say the comeback is always great! & here I am feeling better than ever ready to tackle on more projects and share my knowledge with all of you.
This is going to be a 3 part series because I feel like its so much & I don’t want it to feel overwhelming.
Part 1: Facebook Groups
Part 2: Facebook Ads
Part 3: Extra tips, content ides, & freebies
Facebook has been busy making so many new changes lately and a few new ones that are still in the works. I think by now you’ve probably seen a few different things.
The biggest CHANGE is a lot of focus will be on Facebook Groups!
Which is amazing from a business standpoint.
A Facebook Groups is a place where all of YOUR people can hang out! This is your ideal client, people with similar interests, and everything in between.
Now you’re probably wondering, “well how do I start a group and get people in there?”
EASY! Invite them. This is one of things you don’t have to overthink, you have to let people know that you’ve created this amazing place and they need to join.
A few things to keep in mind when you start a group and aim to build a community:
-> Be very CLEAR on what you want the group to be (your WHY)
-> Pick an awesome name and have a brand so people know what to expect.
-> Have a welcome thread so everyone feels invited, get to know everyone.
-> Ask your group what they want to see & give it to them. . . This builds your engagement.
The dreaded “E” word. . . Engagement!
As every social media platform, a high follower count is nice but engagement is key. Facebook is no different, this is where consistency is key! When you don’t post people can’t engage with you, meaning Facebook wont show your content to other people because your engagement is already low to nonexistent to begin with.
Facebook rewards you by showing your content to people who normally like/comment on your stuff, both good & bad.
Good because it means that your reaching people who find your content valuable. . . bad because a lot of times you’re only reaching the people who engage with you regularly.
Ex: If your mom is the only one liking your stuff chance are she’s the only one seeing it.
You may be thinking “Great now I have to block my mom” don’t worry you don’t! This algorithm works in your favor, because just like you don’t want y our feed cluttered with things you dont find interesting & others don’t need your business post cluttering their feed if they’re not your target audience.
The good news is that Facebook makes it so easy to pick your target audience when you share or make a post. You can easily go in and choose specifics like age, sex, location, etc. This comes in handy when boosting or creating an ad.
I know im throwing so much information at you some new, some things you may have heard of. . . so im making this a series of 3 blog posts.
Stay tuned for the next post on Facebook Ads coming on Wednesday!