Hopefully by now you’ve seen my last blog post all about Facebook Pages & Facebook Groups.
Today I am diving straight into Facebook Ads. . . Do they work? Are they worth it? How do they work?
Here are 4 don’ts & of course the 4 do’s for creating your first Facebook Ad.
DON’T -> Try not to use text in your images. Text on images can be hit or miss there is usually not a happy medium. It can come off as salesy & pushy or simply just make people keep scrolling. I know I’m guilty of doing this, anytime I see a great photo with a bunch of text layered on I skip it.
Facebook also has rules on what you can promote and how and it can be hard to get a photo with texts approved.
DO -> make your title and message super clear in the “caption” & use images that are appealing to the eyes. Meaning use high quality images and leave no room for the guessing game in your caption.
This all varies based on your industry but by now you probably know what appeals to your audience, so target what you know they like & make your ad appealing to them.
DON’T -> Just use 1 photo & don’t even think about using low quality pictures. This means no dark, overly edited, blurry pictures.
Facebook is a visual platform and you want to grab your viewers’ attention, give them several good options.
DO -> Use the single image selection under the format.
Facebook will randomize which pictures show up to which targets (the leads you’ve selected) and you can upload up to 6 photos without getting charged extra. So each target audience will the same ad but with the picture that will appeal to them.
DON’T -> Boost your post.
DO -> Set up a campaign instead. A campaign gives you more control “behind the scenes” you can select who can see your ad and overall have a greater chance of reaching the people you want to reach.
DON’T -> launch random campaigns.
DO -> Know your why & do your research beforehand. Always have a clear CTA (call to action) and know exactly what you want people to do after they see your ad.
(tip: campaigns do better on weekends F, S, Su than weekdays
A few more things to keep in mind:
Not all ads will be successful, you’ll have to monitor very closely and figure what works. When your ad isn’t getting the results you want its usually because you have poor copy writing or a low quality image(s), good thing its an easy fix!
Headlines are important, in more cases more important than your copywriting. You can make this your CTA.
& most importantly don’t just create an ad and leave it, Facebook isn’t going to remind you to check your results.